Communications for Nonprofit Sustainability
" We always knew communications was important to our organization, now we have the tools...." Workshop participant, TASI 7th Annual Regional Conference, May 11 and 12, 2011.
Recently, Meeta Sharma-Holt partnered with Michelle Bishop of Collaborative Communications Group to offer an in depth workshop at the 7th Annual Regional Afterschool Conference, hosted by The Afterschool Institute in Baltimore, MD.
Through this workshop, Ms. Sharma-Holt and Ms. Bishop helped nonprofit executives understand the importance of an intentional and strategically developed communications plan, especially in times of fiscal downturn. The workshop helped participants prepare a well-thought out plan that included the following steps:
G – Determine your goals for communications
A – Choose your target audience
M– What message do you want to convey?
S – What is your strategy for meeting your goals?
I – Implement your activities
E – Evaluate your progress
The standing room only workshop also provided experience in creating a key message using a message map tool. Much of the discussion centered around the use of "old school" vs. "new school" communications techniques. The presenters were clear that any strategy needs to be appropriate for a particular audience and able to be sustained, not just chosen because it is a new idea. Some traditional techniques such as hand written notes, phone calls and paper materials still have a lot of impact.
Finally, participants received a host of resources
and a template for creating a communications strategy.
Download the handouts from the workshop below: